Ecommerce Photographer in Los Angeles: The Must Knows


What Is An Ecommerce Photographer?

An ecommerce photographer (or e-com photographer) is responsible for photographing quality and accurate images of products, apparel or services that will be sold online.

Above we use the word “accurate”, but what do we mean? A freelance ecommerce photographer knows how important it is to flawlessly light the product or garment in order to capture the specific details and selling points.

For example, lookbook and ecommerce photographers have to shoot all the the new pieces in the designers new collection. Depending on the size of the collection, this can range from 10 pieces or 40 plus. Some of these pieces may have intricate beading work or lace that must be accurately captured on camera – as these are key features of the garment.

Ecommerce Photographer Near Me

Fashion lookbook photographers understand that lighting lace and beads may require a different lighting set up. At minimum, certain adjustments need to be made to highlight certain features correctly.

This is where working with a profession ecommerce photographer is key.

Clients want to be weary of an ecommerce fashion photographer who’s portfolio shows certain details on products or clothing that are too dark (almost black where everything blurs in together) or blown out (too white where the detail is lost).

Knowing how to photograph clothes is a must for any ecommerice photographer. Remember that online shoppers expect the clothes they see online to be exact once they receive them. 

 

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Los Angeles Apparel Photographers

Sergio Garcia is an experienced Los Angeles apparel photographer who has worked with both clothing and product clients in the fashion, bridal and luxury footwear space.

As a notable apparel photographer, Sergio and his team are able to truly capture the character and structure of your product or service. Whether you need him to capture the intricate pattern details on a coat or the silky movement of a gown, SGP has the know-how to make your garment and product shine.

Creative Apparel Fashion Photographer

There are times when clients may not know what the best way to capture their product is – and that’s ok.

As full-service apparel photographers in LA we love to be able to sit down with the client and find out what is special about their product. What techniques or fabric add that special touch to your clothing?

We want to get a sense of who your customer is. Where would they visit? What do they do for fun? Who do they associate with? As commercial lookbook photographers, answering these questions will help us get closer to crafting an effective ecommerce photoshoot that will automatically bolster your brand identity.

 



Hire A LookBook Photographer in Los Angeles


How to photograph clothing to sell has both changed, and stayed the same, throughout the years. For example, you no longer necessarily have to shoot your pieces in front of a blank white wall (unless of course, that’s what you’re going for). If you’re an up and coming fashion or lifestyle brand, maybe you want your lookbook shot on the beach or in the midst of a lush green setting.

When searching for a photographer for clothing line it is always best to hire one who has experience working both in studio and on-location. As your designs and creative direction grow, you will more than likely alter the way your lookbook is photographed. Therefor, you want to be sure that the ecommerce photographer can handle the change of setting.

Build A Working Relationship with Your Ecommerce Photographer

Although we understand that certain situations may arise where this may be needed, we strongly recommend that you find a clothing product photographer you can stick with, Why? They will become more aware of your specific needs and be able to provide top quality ecommerce photos that are distinct to your brand.

The more you change out your ecommerce photographer for your clothing line, the more choppy and inconsistent your visuals will look season to season – or as new products are released.

Lets Discuss Your Next Lookbook or Ecommerce Photoshoot

Ready to capture your upcoming collection? Email Sergio Garcia Photography by using the contact form below. If possible, make sure to include as many details regarding your lookbook and ecommerce photoshoot project including:

  • Budget
  • Shoot Location
  • Number of SKU’s
  • Turn Around Time
  • Mood Board
  • And if any help will be needed securing talent, hair stylist, make-up artist etc

     

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    LA Fashion Photographers, Sergio Garcia | View LA Fashion


    LA fashion photographers, like Sergio Garcia, are both creative and easy to work with. Sergio and his team strive to deliver a seamless and collaborative environment when working with fashion clients – whether apparel, lifestyle photography, advertising or other commercial fashion photography

    This is why Sergio and his team have worked on various fashion photoshoots throughout California, including: Los Angeles, San Francisco, Palm Springs and San Diego.

    Fashion clients who require an inventive and productive fashion photographer in Los Angeles work with Sergio because they know he has the technical ability for:

    Location Fashion Photography in LA

    A fashion photographer knows that Los Angeles offers a diverse amount of backdrops for a fashion photoshoot. Whether shooting in downtown Los Angeles, Malibu, Joshua Tree, Palmdale, or anywhere in between, a Los Angeles fashion photographer has to have the team in place and technical ability to handle whatever hurdle mother nature may throw at them during a location fashion photoshoot. 

    Studio Fashion Photography in LA

    Although shooting a fashion campaign in a studio offers the conveniences of everything being in one place, top LA fashion photographers know that there are still infinite things that can go wrong. From set design, talent casting and hair and make up, Sergio and his team are capable of handling the many logistics of a fashion studio photoshoot in Los Angeles.

    You can see why it’s important that a top photographer fashion portfolio showcase both on-location and in-studio fashion photography. This shows you that the Los Angeles fashion photographer knows how to maneuver in both environments, which is a must.

    Fashion Photographers in Los Angeles

    As one of the noted LA fashion photographers, Sergio Garcia blossoms when he is able to capture the personality of the fashion brand, a distinct style or a certain mood with his fashion photography.

    Fashion photography in Los Angeles ranges from beauty, swimwear, mens fashion, womens fashion, lingerie, and lifestyle. This is something that Sergio and his team are both comfortable shooting and excel at.

    Fashion Photography: What’s The Purpose?

    LA fashion photographers understand that the main objective of any fashion photoshoot is to capture the clothing, product or service in a way that is both commercially marketable and creatively eye catching. 

    His career spans 14+ years as a Los Angeles fashion photographer. Therefore, fashion clients know that Sergio Garcia is a dependable photographer for their fashion photography projects.  

    There is no “I” in team. We understand that it takes a well oiled machine and a collective team to make every fashion photography project a success. 

     

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    Top Fashion Photographers in Los Angeles, California

    Fashion photographers in Los Angeles like Sergio Garcia and his team understand that some clients need further assistance than just fashion photography. This is why SGP offers pre-production help including:

    • Location Scouting – A location plays a huge role in fashion photography. Whether on the beach or in the middle of a street, we can help scout the perfect spot in Los Angeles for your next photoshoot.
    • Permit Securing
    • Talent Casting – Whether a model or actor, LA fashion photographers know that the right face is essential to communicate with your target customer. Sergio and his team can handle casting the perfect face for your next fashion photography campaign.
    • Catering
    • Retouching Services
    • Hair Stylist
    • Make Up Artists
    • Set Designers
    • Producers
    • & Videographers

    Sergio Garcia Photography is one of the full service fashion photographers in Los Angeles. This ensures that we have a seamless fashion shoot for your next fashion photography campaign, lookbook or e commerce photoshoot in LA

    Services of LA Fashion Photographers

    Clothing Photographers in Los Angeles

    Fashion designers need clothing photographers that know how to manipulate light in order to capture the small details of their fashion garments.

    For example, lace, fringe or beading may require different types of fashion lighting in order to capture the small nuances that will make these techniques, and selling points, noticeable to the commercial market.

    A lookbook fashion photographer will know how to correctly capture your garments so that there are no mistakes when customers are shopping your collections online.

    LA Fashion Lifestyle Photographer

    When creating your next fashion campaign, a fashion lifestyle photographer may be needed in order to help capture the perfect fashion lifestyle photos for your brand. If captured correctly, these fashion lifestyle photos will make the viewer want to live, or become a part, of your fashion brands story.

    For example, a current trend is urban fashion photography due to its easy and relaxed vibe. Fashion streetwear photography is all about understated fashion that is both utilitarian and minimal.

     



    Contact Sergio Garcia Photography, A Los Angeles Fashion Photographer


    As creative LA fashion photographers, Sergio Garcia and his photo team are easy-to-work-with, attentive and strive to deliver fashion photography that is eye catching and captures your brands message.

    Whether working with the client directly, their ad agency or marketing company, SGP is all ears to learning what makes your product special. Similarly, how we need to work as a team in order to make that come across in the fashion photography that we capture.

    Ready To Work With A Los Angeles Fashion Photographer?

    You can reach Sergio Garcia Photography directly by using the contact form below. Please include specific details regarding your fashion project including:

    • time frame
    • objectives
    • deliverables
    • pre-production requests
    • budget 

    We look forward to working with you on your next fashion advertising campaign in Los Angeles, or elsewhere.

       

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      Lifestyle Photographer, Sergio Garcia Photography


      What Is Lifestyle Photography?

      A professional lifestyle photographers knows that the goal of lifestyle photography is to capture the talents interacting and engaging in their environment.

      This is typically in an artistic and believable manner.

      Therefore, the best lifestyle photographers are those who are able to create a story and/or inspire the viewer to want to achieve and live that same lifestyle.

      One will realize that candid lifestyle photography may not be all that “candid”. For example, a fashion lifestyle photographer understands that posing, direction and lighting all play an essential role in lifestyle photography. Depending on the desired lifestyle photos, the lifestyle photographer will give a number of cues to the talents and then let it play out. During this time, the photographer will capture the “real” lifestyle moments as they unfold.

      Focus On Advertising Selling A Lifestyle

      To illustrate this point further, suppose the lifestyle photographer is hired by a handbag designer. The client wants to capture lifestyle photos of the models interacting with their new handbag and showing how it would benefit their day-to-day life. This is sometimes also referred to as luxury lifestyle photography.

      At this point, the lifestyle advertising photographer would prompt the talent to walk a few feet down the street while opening up the handbag and reaching inside to grab and item; all while sporting a genuine smile. As these events unfold, the lifestyle photographer will capture numerous photos for the client.

      This is what lifestyle fashion photography is all about and it is important to remember that the photographer give direction for the action that is desired, not the pose.

       

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      The Beauty Of Lifestyle Pictures

      During a lifestyle photoshoot, the photographer will be responsible for capturing a candid moment and making sure that the product or service being sold comes across in a non salesy way.

      Although lifestyle photos do capture a candid moment in time, a level of pre-planning is still to be involved. While planning a lifestyle photoshoot the photographer must take into account things such as location and time of day.

      • Location – Depending where the lifestyle photos are being shot, this will alter the type of lighting the photographer will use. For example, if shot inside a lab or medical building, the lighting is not pleasant “as is” for quality lifestyle photos. An experienced health and pharmaceutical lifestyle photographer will know that they need to recreate lighting that portrays the clinic in a good manner. This type of lighting is typically more soft and even as it makes the space appear more inviting and open. 
      • Time Of Day – At times, lifestyle portrait photography may be required to be shot outside on location. Depending on the specific time, the lifestyle photographer will have to know how to deal with blue hour, mid day light or golden hour light. This all varies on the client and overall look that is needed. However a professional lifestyle photographer has to be familiar with lighting and how to mix and match both ambient and artificial lighting. This will result in lifestyle portraits that show a level of professionalism and quality to them.

      Navigating Through A Lifestyle Shoot

      So what are lifestyle photos? As we’ve learned, it is an image, or a set of images, that show a story unfolding. The goal of lifestyle photography is to give the audience a sense of what is going on.

      Important things to consider when shooting commercial lifestyle photography.

      • Explore The Bigger Picture – As a lifestyle photographer, you can to provide a variety of lifestyle photos for the client. Even if they may think they don’t need them. So don’t just shoot portrait photos. Explore the environment and shoot larger scale photos where the talent is now a part of the greater setting. These types of lifestyle pictures are always great for social media or email blasts should the client decide to use them.
      • Go High, Go Low – The best lifestyle photography shows interesting and fun perspectives. So don’t be afraid to go above the subject by climbing on a ladder or laying flat on your tummy and shooting up. A lifestyle photographer should always aim to capture lifestyle photos that show a way of life in an interesting way.
      • Don’t Put Down The Camera – You can’t plan for everything (sorry)! Some of the best lifestyle photos are caught before or after you think you’ll catch the shot. So never put down your camera or take your attention off what is going on. The perfect moment may happen if so. 
      • Be Engaging With The Subject – No one wants to work with a lifestyle photographer that is rugged and offers no sense of warmth and communication. For example, in celebrity lifestyle photography you always want to be engaging with the celebrity and guiding them through what you want. At the very minimum you should keep an open dialogue throughout the lifestyle photoshoot where you’re just interacting and being a good human.
      • Don’t Make It 100% Perfect – Sure, you want to dress the set in a way that enhances the lifestyle photos. But everything doesn’t have to be perfectly put together or laid out. It’s ok to have something out of place or a little off center. Remember that lifestyle photography is all about finding the right balance between staged and candid.

      These lifestyle photography tips are great reminders for any photographer. Not only will they provide a better opportunity to capture great lifestyle photos but will result in a happy client.

      As previously mentioned, never try to over pose the talent. This will result in lifestyle photos that stray from the norm. It’s about being authentic in a mindful way.

      Lifestyle photography requires patience and execution. 

       



      Lifestyle Photographer Near Me


      Sergio Garcia offers lifestyle photography in the following cities:

      However, Sergio and his team frequently travel throughout and are available wherever lifestyle photography jobs may take them. 

      Contact A Lifestyle Photographer Near Me

      We hope you enjoyed taking a moment to view our examples of lifestyle photography that Sergio Garcia has had the pleasure of shooting. 

      As a lifestyle photographer, Sergio Garcia Photography prides himself on being able to offer distinct direction that allows him to capture lifestyle photos that make one stop and wonder. With over 14 years of experience, SGP and his team provide a comfortable and laid-back atmosphere on our lifestyle photoshoots. 

      At the end of the day, humans enjoy working with good humans and this is something we believe sets us apart. We believe that lifestyle photo session should be fun, inviting and get the job done by capturing thoughtful lifestyle product photography.

      When searching to top brand lifestyle photography, keep Sergio Garcia in mind. Whether apparel, accessories or services, reach out to our studio about your upcoming lifestyle photography project or any further questions.

         

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        Are Brand Photography & Social Media Photography The Same?


        What Is Personal Brand Photography?

        Brand photography (also known as personal branding photography or lifestyle photography) are thoughtfully photographed photos that showcase your brand vision and lifestyle in a way that connects with the audience you’re trying to reach and sell to. 

        It’s important to remember that you never want to come off too salesy. Photography and branding is a great way to bridge this gap. When implemented correctly by a professional branding photographer, they will be able to capture a narrative of a lifestyle that your specific customer is wanting for themselves.

        Business branding photography is now essential to any business owner who wants to build a meaningful connection with millennials and tech-savvy customers.

        Is Social Media Branding Photography Different?

        Yes and no. I’d like to point out that both personal brand photography, lifestyle photography and social media photography tend to be used interchangeably. In short, social media photos are just that; professional photos for your social media profiles.

        When you think about personal branding and social media photos, you don’t necessarily want to think of traditional headshots. When you take a professional portrait like this, the photographer will typically have you stand still and hold (or “pose”) in an unnatural way. This leads to capturing good business headshots that are polished, yes. 

        However, since they are typically stiff, they aren’t recommend for social media or marketing material where you want to make an emotional connection. Professional photographers for instagram will know not to make this mistake.

        In general, brand photography will take it a step further.

        The Right Type of Brand Photography

        Your branding photoshoot should be human branding pictures that capture the humanness in us as well as those candid moments of us interacting and reacting. This is true authentic marketing and applies to any business industry.

        Whether a small business owner, mechanic, personal trainer, law firm or designer.

         

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        Small Business Branding Ideas: What Is Your Brand Aesthetic?

        We understand that it may be difficult for clients to determine what their personal brand is. Likewise it’s important to remember that your brand is much more than a logo and as stated before, brand photography is more than a headshot. 

        That is why we have come up with a branding questionnaire that branding clients can reference when trying to figure out what their brand photography should be about.

        • Who is your perfect client and what issue will your product or service help them solve? This question will help you craft a brand photography photoshoot that captures you or your product solving this problem.
        • Which similar brands or services out there do you aspire to be like; or be better than? It’s ok to take brand photography references from other similar brands or individuals. Just make sure not to copy it 100%. Be you!

        Location & Color | Branding Photography Questions

        • As you think about locations and outfit ideas, what locations best align with your brands messaging and what outfits fit into that story? Unique locations will make your brand photography session that much more specialized to you. 
        • Do you have certain color palettes or a mood board that encompass your personal brands image? Pinterest is great to put together a mood board with branding photos. Don’t be afraid to experience with more (or less) colors during your brand photography photo shoot. 

        Emotions to Convey in Brand Photography

        • List 1-3 reasons how you stand out from the competition.
        • What are your 1-3 brand words? These should be how you want customers to feel. You can then apply these emotions to your brand photography shoot. for example, if you want your customers to be energetic, make sure your brand photos show this by using bold movement and facial expressions.

        As a personal branding photographer, it is important that you have these questions answered as they will lead you to a CLEAR message in your branding photo. Your personal branding photography should be concise and instantly tell clients what you’re about.

         



        Social Media & Branding Photography Tips

        As you search for “branding photographers near me”, it may prove difficult to decide who you should hire for your branding photography. The best way to make this decision is to clearly see branding photos in your branding portfolio that you connect with.

        Remember that photographers are artists. So when you hire a social media photographer, be sure that you like what you see on their website as that is going to be their overall photography “style”.

        Meaning you want to see personal branding photos you connect with in terms of lighting, engagement, cropping etc as this is how yours will more than likely turn out. 

        • Be Engaging – Brand photography and social media photos should be engaging. They should showcase something interesting and unique about you or your brand. A traditional headshot may be neat to look at, but what is interesting about that?
        • Keep It Fresh – By this we mean that you should update your social media photos and brand photography regularly. Don’t stick with using the same photos from one session for an entire year. Ideally, update your photos every quarter. Think of every season as an opportunity to capture creative social media photos.

        Experiment During Your Brand Photography Shoot

        • Experiment With Angles – When working with a brand photographer, let them experiment shooting you or your products from an interesting angle. You may have not originally planned it that way, but this could make some engaging content. Which goes back to point one in brand photography.
        • Use Light Creatively – Not everything has to be lit evenly. For example, we don’t mean shoot photos in the dark. But sometimes the most engaging photos for social media are the ones that play with shadow and deep contrast. Personal brand photography should be expressive and an extension of you.
        • Negative Space Can Work – Not every photo has to feature you close up. Sometimes you want to let the photo (and framing) breathe a bit. By this we mean to leave some empty space on the top, bottom or sides of the photos. This can actually increase the attention of whatever it is you are shooting. Since the eyes will be more focused on that object. Personal brand photography is all about catching peoples attention.

        The Best Social Media To Share Photos

        What is the best social media to share photos? By far it will have to be instagram.

        To get the most awesome pictures to put on instagram follow these rules. The optimal sizes for instagram photos is 1080 pixels wide by 566 pixels to 1350 pixels wide (depending on the format – vertical or horizontal).

        For the most wow out of your instagram photos, we recommend sticking with vertical images! They take up the most of the instagram page and show the most detail. The correct sizes for this would be 1080 pixels wide, and up to 1350 pixels tall.

        Your Personal Branding Shoot

        As a personal branding photographer, it is my job to capture personal branding pictures of you that are genuine and resonate. The above creative branding ideas for business pictures will help us capture these types of photos.

         

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        The Best Branding Photographer Near Me

        You now know the answers to why you need branding, what is personal brand photography and what questions to ask yourself. With this branding knowledge and the right branding photographer you will achieve capturing personal branding photos that truly show you off.

        Sergio Garcia Photography provides over 14 years as a personal branding photographer who has worked with all types of business and products. When you need a professional and trustworthy brand photographer, clients book SGP.

        Find Social Media Photographers Near Me

        • Whether you are looking to shoot in a studio in downtown Los Angeles, Beverly Hills, Santa Monica or Malibu, we are your go-to social media photographers in Los Angeles.
        • Shooting at popular spots like La Jolla, Ocean Beach and Chula Vista will provide you some with timeless and chic personal brand photos.  As a social media photographer in San Diego, Sergio is committed to capturing stunning brand photos of you.
        • Sergio knows that being a social media photographer in San Francisco entails knowing where the best photo spots are. From Coit Tower to The Castro, SF offers a plethora of unique outdoor shooting locations to choose from.

        Similarly, as Los Angeles photographers our branding studio can help clients with the following services:

        • Securing the right hair stylist for your branding shoot
        • Bringing on a professional make up artist to ensure your branding portraits look polished
        • Booking a wardrobe stylist to help plan your attire for your branding photos
        • Seasonal branding packages for businesses who need an ever growing library of branding, social media and headshots

         

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          How To Make A Modeling Portfolio

          How To Make A Modeling Portfolio: Everything You Need To Know

          Table of Contents


          Build A Professional Modeling Portfolio

          How To Make A Modeling Portfolio tends to be a confusing question for males and females. We break it down – in specific details – for you in this article.

          In order to make a professional modeling portfolio for men or women, you need to follow key steps. These “tips” range from what to wear, what your grooming should be, how much (or little) make up you should apply, and what are the exact looks you need in your portfolio.

          One of the biggest challenges new models face is learning how to pose. So you will also need to master this in order to gain confidence in front of the camera.

          For instance, when a professional model is on set there can easily be over 15 crew members there as well. The last thing you want is to freeze in front of the camera when you realize there are 30 pairs of eyeballs on you. Worst case scenario is not getting hired by the client again.

          Our Experience On How To Build A Modeling Portfolio

          As a premier modeling photography studio, I have worked with top modeling agencies capturing modeling photos for their models.

          Secondly, my team and I have over 14 years working on fashion campaigns, magazine editorials and advertising images for clients. So yes, we know how to create a modeling portfolio that is required by models.

          Top Photographer For Model Agency

          Common questions we receive from beginner models are:

          • What does it take to become a model?
          • Which pictures should I take for a modeling portfolio?
          • Can we see modeling headshot examples?
          • Is there a difference with a teen model portfolio?

          After you finish reading this article you will know everything about creating a modeling portfolio for adult men, women and teenagers.

           

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          How To Pose Like A Model

          At the start of a modeling career you’ll have no idea what to do with your hands, feet, or where to look. You’ll probably make a fool out of yourself and feel insecure – it happens.

          It’s part of the learning process.

          The best way to learn how to pose like a model is to stand in front of a mirror and (you guessed it) practice. Tilt your head one way, put your hands in your pocket and lean your body weight to one side. Now reverse it. As you do this with different variations you’ll start to see what looks good, and what doesn’t.

          Find A Model Portfolio Photographer

          How do you start a modeling portfolio?

          Find a model photographer in your area and get in front of their camera; this is crucial. Depending on where you live there may not be any model photographers. In this case, find another type of photographer (like a senior portrait or engagement photographer) who may be able to help you.

          It’s important to know that not all photographers are created equal. For example, a wedding photographer can technically take a photo of you. However they may not have the creative eye to take modeling photos of you.

          There is a difference. Make sure to look for a photographer that has modeling portfolio book examples on their website.

          So the point here is to just get you in front of a camera. This will give you experience on what being in front of a camera feels like and what it’s like being directed by a photographer. Don’t forget this is where you will try out those poses you have been working on.

          You may be surprised that what you thought looked bad in front of the mirror turns out looking pretty good on camera.

          How To Get A Free Modeling Portfolio

          How do you find a free modeling portfolio photographer?

          Start by searching online and see if you can “spot” a new photographer. One can tell a photographer is new because they will not have many photos on their website. Or all the photos in their portfolio are of the same 3 people. Likewise you can Google modeling portfolio photographers near me and see who pops up.

          In this case, reach out to them and say something along these lines.

          “Hello, my name is XX. Do you have any photo concepts you have been wanting to try with someone? Or maybe you have new lighting equipment you need a test model for? I am an aspiring model and would love to work with you. Perhaps we can both benefit and gain new images for our portfolios by working together”.

          If you approach a photographer like this you’ll score brownie points as you’ll come off more professional.

          It’s not recommended that you email a modeling portfolio photographer and blatantly say you want free photos. This should never be a one sided request. Both parties should be interested and benefit from this transaction.

          TIP: Make sure your emails are well written and have good grammar. You are not texting your bff here.

           



          What Is A Modeling Portfolio: Explained By A Model Portfolio Photographer


          What Is A Portfolio For Modeling?

          Modeling portfolios are used by aspiring models to potentially get signed by a modeling agency. They are also used to market the model to clients by the models agent. A top modeling portfolio will consist of images that show the range and personality of the model.

          When searching how to create a good modeling portfolio it is important to remember that a modeling portfolio is not only about having the “prettiest” modeling pictures.

          Modeling agencies and clients want to see variety in a modeling portfolio. A model portfolio photographer will provide you with the best diversity of modeling photos that meet the industry standards.

          Building A Strong Modeling Portfolio

          A female modeling portfolio should show that you can model swimwear on-location on the beach and also a wedding dress in a photo studio. Likewise a male model portfolio should show that you can make both a suit look dapper and a pair of swim trunks.

          Professional modeling portfolios need to show that you …

          • 1) have experience in different settings and
          • 2) are comfortable in different garments and can make them look sellable.

          Always keep in mind that a models job is to sell the lifestyle and clothes.

          Furthermore your modeling portfolio should show a wide range of expressions and emotions.

          You do not want to have the same blank stare in every photo. To further illustrate, when you see bridal campaign the models are usually happy and cheery (remember you are selling that lifestyle). On the other hand, for men’s briefs the emotion tend to be a bit more sexy and mysterious.

          So in a way, you’ll also have to become an actor and adapt to every photoshoot.

          What Is In A Modeling Portfolio?

          Whether you need a male or female model portfolio, you need to capture 3 types of “looks”. Before I forget, these same rules pretty much apply to a teen model portfolio.

          Below are the foundation of a good modeling portfolio.

          • A Lifestyle Look
          • Your Editorial Fashion Look
          • Model Headshots and Body Shots

          Essentially this is what a modeling portfolio looks like. Regardless where you live, the model photo portfolio requirements won’t vary much.

          For reference, the word “look” is also sometimes known as: “outfits”, “outfit changes”, or “wardrobe options”. They will mean the same thing when we are talking about a modeling portfolio. 

           

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          What Are Model Headshots?


          Portfolio pictures for models will also include tight shots of ones face, whether male or female. Depending who you talk to, they may be referenced as fashion headshots, model head shots, beauty shots, face shots, portrait shot or a close up. At the end of the day, they all mean the same thing. A photo that is focused on your face.

          These professional model headshots typically end up being towards the front of your portfolio and are used as the cover of your model comp card. The purpose is so that clients get a clear view of your features. The types of clients can range, but you’ll see that beauty or skincare clients will always request a beauty shot from you or your agency.

          How To Capture Female Model Headshots

          It’s important that your female model headshots are captured correctly, as this can make or break your portfolio. These types of model headshots should be very, very clean and minimal when it comes to your hair, make up and the lighting used by the model photographer. When you are first building your modeling portfolio, you never want your model head shots to be too elaborate or “fashion”. By this we mean no crazy hair or make up. You are just starting your modeling career so you want everything to be clean and simple. At the end of the day, the photos should highlight YOU.

          Many female models make the mistake of going to off-the-wall with your model headshots and don’t realize the negative affect this will have on their model portfolio.

          Mastering Male Model Headshots

          The same holds true for male model pics. While men don’t necessarily have to worry about over-doing it with hair and make up, you still want to follow a few guidelines. Male model headshots should also be fairly clean when it comes to what you are wearing and the lighting used by the photographer. Don’t forget, it’s about your face. Not a cool jacket or watch.

          When wondering what to wear for headshots in modeling, stick to simple solid articles of clothing. Stay away from logos, patterns or anything with too much texture as it can take away from your face. Ideally for women a clean tube top and for men a simple v neck work completely fine.

          The headshot model poses for both men and women don’t require any crazy expression or dramatic pose. You can have a slight tilt to the head or show a bit of one side instead of the other; just make sure you don’t give the camera a complete profile of your face. You still want the client to be able to see 90% of your face.

          What About Fashion Model Headshots?

          When you are thinking about modeling headshot examples, fashion headshots may be what you’re thinking. These are the high-end fashion photos you see for major beauty brands and the like. However, these are not ideal for beginner male and female models because you’re not to that level yet. You want to start sell yourself as a clean plate and let the client picture you in certain products or settings.

          However, if you want to shoot fashion model headshots just for the hell of it, then go for it. These do tend to be a bit more creative. The lighting can be more interesting or edgy and you are more than free to play with your make up, hair or wardrobe. Just remember that these typically don’t do much for your modeling portfolio or for clients who may want to book you.

          It’s true that the boring and clean model headshots are always the best. No matter what market you are in.

          Modeling Headshots Near Me

          As a premier model photographer, we know what the best photos are for model headshots. So whether you are a male or female model, we are more than capable of helping you build your modeling portfolio.

          It’s also important to remember that model headshots are only one small part of your entire modeling portfolio. Model headshots aren’t the “one and only”. Yes, they are important, but a professional modeling portfolio has more looks, which we will touch on below.

          So when you need a photographer for modeling, make sure you do your research and contact one of the best. 

           

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          Lifestyle Photos For Modeling Portfolio


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          *Example of what women’s make up should resemble in their lifestyle/beauty look. These types of close ups are also sometimes referred to as “photo headshots for modeling”.

          What Are Lifestyle Photos For Modeling

          Lifestyle images are a key component to your modeling portfolio. They are not meant to be “fashion” or “avant-garde”. You want them to be relaxed, easy, and approachable. It’s about selling a lifestyle.

          Out of the 3 looks you need in a modeling portfolio, lifestyle photos are some of the best pictures for a modeling portfolio because they are the ones that will get you the most work. 

          Why is that? Commercial and lifestyle clients tend to shoot frequently due to the volume of clothing they produce with each season, etc. Since these clients shoot regularly, that means they are repeatedly booking models for their photoshoots (which in turn means consistent income for the model).  

          When shopping for clothes online, the models you see modeling the clothes are doing “commercial modeling” (also known as “catalog models” or “e-commerce models (e-com for short)).

          Notable commercial clients can range from Target, J.Crew, or Nordstrom. However there are also commercial clients that you may not be familiar with due to the fact that they specialize to a certain niche market. For example these can include scrub brands, cheerleading uniform brands, or military exchange clients.

          Modeling Headshot Photographers Near Me

          People think they only need modeling headshot photographers, but in reality, you need more than a headshot for modeling.

          So what exactly are headshots for modeling? Typically this entails capturing a clean portrait of your face. Both men and women need this as it is the main photo that ends up on the front of your comp card. The reason you need a modeling headshot is so that clients can see what your facial features and skin looks like up close.

          Your modeling headshot is typically shot during the lifestyle part of your modeling portfolio because the skin and hair are usually the cleanest here.

          Casual Outfits For Women’s Modeling

          Keep it simple and clean. Think about summer days going to the beach, the park for a picnic or casually hanging out with friends. You want to look fresh and comfortable.

          Denim shorts paired with a vintage t-shirt and converse. Other pieces that work great for lifestyle photos are jumpsuits, sweater dresses or a pair of denim pant with wedges and a tank top.

          Use colors that compliment your skin and eye color and stay away from distracting logos or patterns.

          Casual Hair And Make-Up for Women

          Follow the same relaxed guidelines stated above. So no dark eye shadow. No long sexy lashes. No bold lipstick. No stiff helmet hair – loose beach hair always works.

          Ideally the only make up you have on is a bit of concealer under the eyes and some chapstick or lipstick that matches your natural lip color. You still want to see your natural skin, freckles etc through whatever make up you are wearing.

          TIP: Don’t over do it with the hair and especially make up. Agents will not be able to use those images if so and may require you to re-shoot this look all together. 

          Casual Outfits For Men’s Modeling

          Slim fitted chinos with a simple striped polo and clean white converse work great. You can also opt for medium length linen shorts that are rolled up, paired with a simple t-shirt and sneakers. Keep it cool.

          Stay away from clothes that feature any type of characters, recognizable faces or figures. Solid colors that enhance your eyes and skin work best.

          Casual Grooming for Men

          Always moisturize your face – you do not want dry skin. Secondly make sure to carry chapstick with you to take care of any cracked lips.

          If you’re working with a make up artist, they may decide to apply some concealer to cover dark circles. 

          You want to be well groomed, so this includes taking care of any untamed nose, ear and eyebrow hairs. Your facial hair should be tidy and trimmed or opt to go clean shaven. These tips are a must for professional pictures for modeling.

           


          How to Capture The Best Fashion Photos For A Modeling Portfolio


          What Is Editorial Fashion When Modeling?

          A fashion photo is used to showcase the new “it” brand, the latest fashion trend or product through an editorial image featuring a model. They tend to be used on billboards and in magazine spreads.

          When you think about modeling portfolio ideas, you are probably thinking about the fashion and editorial side of it.

          In fashion photos you want to show range when posing and give the image a certain mood. Sometimes fashion-forward clothing won’t be the most comfortable or practical to wear. But you’ll still have to make it look wearable and sellable.

          Otherwise who would want to buy it?

          Having strong fashion photos in your modeling portfolio can increase your chances of potentially catching the eye of a client looking for the next model to use in their fashion campaign. Or of a fashion photographer looking for models to star in their next magazine fashion editorial.

          What Is A Fashion Campaign?

          The purpose of a fashion campaign is to sell a brand or product. The images are presented in a manner that appeals to that specific audience. They usually have higher budgets, tend to be shot by famed photographers in exotic sets/locations and are published in major media outlets. They are also the most difficult to get. Fashion campaigns are the high-profile jobs that models dream of.

          Fashion campaigns are usually only shot once a year, making them less frequent than e-com jobs. So when fashion campaigns do come around the client and creative team have to be much more picky on the one model they choose to “star” in the fashion campaign.

          Numerous factors come into play here. For example the model needs to have a strong “book” (modeling portfolio) and they need to have the right overall look that fits the campaign.

          As before, there are smaller brands who need models for their campaigns, too. These brands can be local or regional. So as you develop your modeling career, you may get booked by these clients if you fit their bill. They may not be the latest international mega brands, but it will provide you with good images for your modeling portfolio and even better experience.

           


          Fashion Outfit Ideas For Women

          Your fashion photos should have an edge to them. So look for clothing that has interesting cuts, shapes, patterns or prints. Make sure you do not go overboard with the prints. They may come off as too strong. A good option would be to layer a solid colored jacket or coat – if appropriate – to break it up.

          Experiment with mix and matching different pieces; even if it’s something you normally wouldn’t put together. You may be surprised when something you thought paired bad together, actually looks great!

          Examples of fashion wardrobe ideas can be seen here and here.

          Fashion Hair And Make-Up For Women

          Hair can be distressed or stylized depending on the look. Keep in mind that it doesn’t take much to create cool hair for a fashion photo. For example, sometimes all it takes is a little tousled hair and throwing it over on one side.

          For make up you can add subtle smokey eye or a bolder lip may get the job done.

          Don’t combine all 3 of these elements together. I recommend you pick one or two. Also don’t go too cliché with what you think a fashion photo should look like. Meaning don’t go sticking bird feathers or a birds nest in your hair.

          Fashion Outfit Ideas For Men

          You’ll never go wrong with a cool leather jacket, dark jeans and a pair of military boots. Think of yourself as the “bad boy” type.

          Maybe you opt for a simple black t-shirt. In that case, roll up the sleeves. This gives you an instant cool factor. Alternatively throw a trench coat over the t-shirt and it will add drama.

          A turtle neck looks great with a blazer, fitted jeans and lace-up boots. Or maybe go with one main overall color and break it up with one contrasting color – that one contrasting color can be your top or pant.

          Fashion Grooming for Men

          Do you have facial hair? This is a great time to show it off as long as you keep it nice and tidy. If you don’t grow a full beard, go clean shaven. Patchy facial hair usually doesn’t translate good in photos.

          Are you working with a HMU (hair and make-up) artist? They may choose to add texturing product to your hair. This will cause your hair to break up into smaller pieces, making you look a bit more disheveled.

          There have been times when the make up artist may add a bit of eye shadow to the male models. This will give you a punk-rock type feel which could help the overall fashion look come together.

          Hiring A Professional Fashion Stylist

          One of the best ways to capture fashion photos is to work with a talented wardrobe stylist. A wardrobe stylist that has a sharp eye for fashion can take almost anything and make it fashion-forward. 

          If you live somewhere where you can’t hire or find a professional wardrobe stylist, the second best thing for you to do is to go through pages of current fashion magazines and get a overall feel on what is currently “in”. Then go thrift shopping and see if you can pull together something along the same lines.

          Remember it is not necessarily about wearing a big brand, but about how the entire look falls together.

           


          Body Photos For A Modeling Portfolio: Explained By Model Photographer


          Model Body Photos For Your Portfolio

          Body images for your modeling portfolio are just that. Photos that show off your body. The purpose of body photos are so that clients have an idea of what your body type is.

          This helps them when deciding who to book when considering models for swimwear, brief or lingerie photoshoots. Or for runway clients showcasing swimwear apparel. 

          Wardrobe For Women’s Body

          Typically if you’re under 18, you will be wearing appropriate swimwear for your body photos. Alternatively you may opt for what is known as a “sporty” look that shows the figure. If you are over 18, you’ll either be in lingerie or swimwear.

          When picking out your swimwear, choose a solid colored two piece swimsuit, high waisted swimsuit or a one piece swimsuit. We recommend it be black or a color that compliments your skin.

          Stay away from distracting patterns or logos. It’s not about looking cute, per se, but about showing off your body. The client or agent doesn’t care who the designer is or the pattern on the swim suit. They care about your body.

          If under 18 and not 100% comfortable with swimwear, you may be able to do a sporty look. This can range from activewear, like leggings and a tank top, to fitted running shorts, tank, and athletic shoes.

          When you go this route make sure not to cover your body too much. You want the agent or client to still have a sense of your figure.

          Hair and Make Up For Women

          Imagine yourself going out for a run or a hike. You wouldn’t over-do it with make up. Follow these same guidelines and opt for fresh, clean make up. Let your skin show through.

          Hair should be in a ponytail if you do a sporty look or let down and loose if you are doing swimwear/lingerie. However play around and see what looks best with what you have one. and down. 

          Bring lotion and apply to your recently shaved arms and legs. This will give your body a nice sheen to it when being photographed. If you are working with a professional hair and make up artist, they should know to do this.

          Nails should be freshly manicured and clean. Nude nails are ideal or a simple ballerina pink color.

          Wardrobe For Men’s Body

          For men over 18 years old, your body images will involve you wearing nicely fitted briefs, hip briefs trunks or boxer briefs. Remember, you want them to be fitted and hold everything in place. Don’t wear loose boxers. They don’t photograph well for body shots.

          White or black briefs work best since they are simple. With white briefs you have to make sure that they are not stained. It’s best practice to buy a fresh, new pair of briefs.

          For young adults under 18 you can wear fitted jeans with no shirt on. The jeans should be fitted with no rips or tears on them. You can also do a “sport inspired” outfit. For example, a fitted pair of running shorts, with running shoes and no shirt on.

          Grooming for Men

          Moisturize your face and apply chapstick to your lips. It’s recommended that you clean shave your face for your body photos.

          Have lotion handy so you can apply on your neck, chest, arms, thighs and legs. This will give your skin a healthy shine when being photographed.

          Depending on how much body hair you have, a trim may be needed. with that being said, you don’t have to completely shave your arm or leg hair. If your chest hair is out of control, trim it down. If you have a lot of hair in between your thighs, trim that down as well. As always tame any wild hairs on your ears, nose or eyebrows.

          Pay attention to your finger nails and do not chew them. Likewise your toe nails should be clean and make sure you take care of any fungus infections as this can make your toe nails look green.

          Sergio Garcia is a premier male model photoshoot studio, if you are an aspiring male model and have more questions about how to make a male model portfolio or portfolio requirements, contact us below.

           


          How To Pose Like A Model: Watch A Professional Model Work


          Coco Rocha is a supermodel who has starred in fashion campaigns for Longchamp,  Banana Republic, L’Oréal and Diesel. 

          This behind-the-scene video shows you why she is a top-model. Notice how she not only changes her posing but also her expressions depending on what she is wearing.

          While this will depend on the type of photoshoot you will be working on, it is important to remember that you want to have your own bag of tricks when it comes to posing like a model.

           


          How To Get Into Modeling FAQs


          What Is A Beauty Headshot For A Modeling Portfolio?

          As mentioned earlier, the “beauty shot” is done during the lifestyle section of your modeling photoshoot since your hair and make up is clean and simple. When you are shooting your beauty photos they will be a close up of your face. These “beauty shots” are typically used as the cover image of your model comp card.

          Men need these type of shots too (albeit they may reference them as a portrait shot instead of a beauty shot).

          I’d like to point out that some people call beauty shots, beauty headshots.

          To me, the word headshot imply’s that you’re an actor who needs headshots – therefore I try to correct people when they use the word “headshot” when what they really want are modeling beauty shots.

          What Photos Should Be On A Model Comp Card?

          A comp card is a printed card that modeling agencies have displayed in their office for clients or photographers to pick up. Or that models carry around the leave behind with clients, photographers, etc.

          Comp cards have two sides, the front side is usually the beauty shot and the back side has your measurements, full name, agency name and four photos. Those four photos consist of a mix ranging from a lifestyle image, a fashion image, and a body image.

          What Size Should A Modeling Portfolio Be?

          Standard typical modeling portfolio sizes range from 8×10, 8.5×11. This can vary depending on the agency you are signed with.

          The Teenage Model Requirements

          When looking to become a model in LA the following requirements are typically expected.

          • Women ages 13-24 should be around 5’8-6’0 
          • Men ages 15-30 should be around 5’11-6’3

          How Many Pictures Are In A Modeling Portfolio?

          Strong modeling portfolios should have 15-20 strong photos that show a wide range of poses, expressions and you modeling in different settings (like outside, in studio, etc.) You want to show range when showing your modeling portfolio to clients or modeling agencies.

          When wondering what to put in a modeling portfolio, it’s important not to stuff random photos just to make it look more full. This tends to cause more harm than good. The perfect modeling portfolio does not mean having 50+ modeling photos.

          What Types Of Models Are Modeling Agencies Looking For?

          • Fashion/Editorial Model
          • Runway Model
          • Swimsuit/Lingerie Model
          • Parts Model
          • Commercial Model
          • Fitness Model
          • Print Model

          How To Become A Teenage Model?

          Whether you’re 15, 16, 17, or 18 you can become a model by building your modeling portfolio like we explained in the article. Likewise you may submit quick snap shots of yourself to the local modeling agencies.

          The snap shots the modeling agencies will request will be

          • full length shot
          • a close up beauty shot
          • and a 3/4 shot

          Wear fitted jeans and a simple t-shirt or tank for these snap shots. Women should have their hair straight down for some (so the agents can see your hair length) and pulled back in a pony tail for others (so that the modeling agency can see your face structure).

          Make sure you are evenly lit when you take these modeling “polaroids”. Ideally stand in front of a window (or close to one) where the light evenly lights your entire body as you do not want these snap shots to be dark. You do not need a fancy camera for these, they can be shot on your iPhone.

           


          How Can I Start Modeling Right Now?

          Now that you know what the best portfolio pictures for models are, you will have the confidence to start putting it together by contacting the right model photographer, buying a modeling portfolio for your photos and going out to meet with modeling agencies.

          When you work with a professional model photographer they will guide you with model poses throughout the photoshoot. Likewise they should have a team of hair/make up artist and wardrobe stylist they can pull together to create the best images of you for your modeling portfolio.

          You are now ready to move on to part two: How To Become A Model.

           


          Modeling Photography Studio Near Me

          Whether fashion print modeling or commercial modeling, you need to work with a modeling photography studio that has the eye, experience and right attitude. This means they should provide all the information we listed above, otherwise how will you know your money is being well spent. And that you’re actually capturing the modeling portfolio you need?

          If you’re a male or female wanting to capture the perfect modeling portfolio, contact Sergio Garcia Photography using the contact form below.

             

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            Sergio Garcia Photography

            Album Cover Photographers | Los Angeles, NYC & Nashville


            Album Cover Photographers Near Me

            Searching for album cover photographers?

            Being one of the leading album cover photographers for bands and solo musicians, Sergio Garcia Photography enjoys collaborating with the artist on their upcoming album cover.

            We understand that each band has their own ideas for album cover pictures. So when we get hired to photograph music singles, we make sure to listen to what the artist or their manager has in mind.

            As quality album cover photographers, we work with musicians and artists in the following cities:

            • Los Angeles: As the mecca for entertainment, a Los Angeles band photographer is essential for any musician that wants to be taken seriously. 
            • NYC: 
            • Nashville: Music artists in Tennessee need a Nashville band photographer who is able to guide them throughout the band photoshoot with ease.
            • Chicago

            Our studio provides the following album cover services for:

            Music Band Photography: When looking for cool band photos in abandoned buildings, outdoors in nature, or an old school diner, we have you covered. Sergio Garcia enjoys using his creative approach to capturing your next unique single or album cover. While you search for album cover photographers, make sure that their portfolio includes photos you connect with.

            Band Studio Photography: Maybe you are in need of a clean start in your music career. A minimal, but powerful, band photo in a studio will definitely do the trick. Whether in color or black and white, band studio photography has a timeless and iconic feel that will leave an impression. As you search for album over photographers you want to make sure that they have the technical ability to shoot both album covers in a studio and on location. 

            CD Cover Photoshoot | LA, NYC & Nashville

            An album cover is a pivotal moment for any musician. This is when you present to the world who you are and/or where you plan to be heading. A band photoshoot is an important step that should not be taken lightly.

            Coordinating With Your Album Cover Photographer

            Remember that there is no right or wrong when it comes to photoshoot ideas for musicians. As one of the best band photographers, we will work with your idea and try to capture it as accurately as possible.

            Note: Album cover photographers should work with you to enhance your vision. 

            Typically when working with a new (or experienced) musician, they or their manager will already have an idea in mind and expect us to execute it. If you come to us with no idea, we are more than happy to work with you on conceptualizing creative band photos based on the story of your single, album, or personal life as a musician. 

             

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            Musician Photoshoot That Rocks!

            As you plan your band photo ideas or press shots, it is important to keep the following questions top of mind.

            1. Who Am I As An Artist? A Rock band creative portrait shoot should instantly tell your fans who you are and what your music is about. For example, think about the clothing you wear. This will relay to someone whether you’re sweet and mellow or a badass rock diva. As full-service album cover photographers, Sergio has a team available who can further help craft your look, if needed.
            2. What Do I Want This Photo To Say About Me/My Music? Similarly, how a rock band photographer lights your band photoshoot or has you interact with the camera will further add emotion and depth to your band photos. You casually sitting on a window sill peering out will say one thing. Whereas if you’re caught in motion yelling at the camera will say something else. Keep this in mind when planning your album or single cover and make sure to relay to the singer photographer. Great album cover photographers know how to direct you and capture various looks; you want to have as many options as possible. 
            3. Why Are These Specific Band Promo Shots Important To Capture? Why do you need both musician photography headshots and editorial band photos? One answer may be that you need various assets for different types of press. A creative headshot for a musician may serve good as a cover on SoundCloud and an editorial band photo may serve better for the upcoming interview on Rolling Stone. Make sure to sit down with the photographer or your music manager to discuss where you see yourself using this band photography. This will help you create a better plan for the type of specific music photos you need to capture during your band photos session.

            Commercial Music And Entertainment Portrait Photographer

            Sergio Garcia has his team of professional wardrobe stylist and hair and make up artist ready to make your commercial music photoshoot a success.

            Our wardrobe stylist are able to take your vision of what you want to be wearing during your album cover shoot and bring them to life. And then some!

            Likewise, hair and make up also play a critical role when shooting your music portrait or band photography. Our talented hair and make up artist will consult you on your vision and navigate through any hidden doors you may not be aware of.

            Likewise, their creative eye will be appreciated when they are able to add to your already great idea.