What Is Personal Brand Photography?

Brand photography (also known as personal branding photography or lifestyle photography) are thoughtfully photographed photos that showcase your brand vision and lifestyle in a way that connects with the audience you’re trying to reach and sell to. 

It’s important to remember that you never want to come off too salesy. Photography and branding is a great way to bridge this gap. When implemented correctly by a professional branding photographer, they will be able to capture a narrative of a lifestyle that your specific customer is wanting for themselves.

Business branding photography is now essential to any business owner who wants to build a meaningful connection with millennials and tech-savvy customers.

Is Social Media Branding Photography Different?

Yes and no. I’d like to point out that both personal brand photography, lifestyle photography and social media photography tend to be used interchangeably. In short, social media photos are just that; professional photos for your social media profiles.

When you think about personal branding and social media photos, you don’t necessarily want to think of traditional headshots. When you take a professional portrait like this, the photographer will typically have you stand still and hold (or “pose”) in an unnatural way. This leads to capturing good business headshots that are polished, yes. 

However, since they are typically stiff, they aren’t recommend for social media or marketing material where you want to make an emotional connection. Professional photographers for instagram will know not to make this mistake.

In general, brand photography will take it a step further.

The Right Type of Brand Photography

Your branding photoshoot should be human branding pictures that capture the humanness in us as well as those candid moments of us interacting and reacting. This is true authentic marketing and applies to any business industry.

Whether a small business owner, mechanic, personal trainer, law firm or designer.

 

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Small Business Branding Ideas: What Is Your Brand Aesthetic?

We understand that it may be difficult for clients to determine what their personal brand is. Likewise it’s important to remember that your brand is much more than a logo and as stated before, brand photography is more than a headshot. 

That is why we have come up with a branding questionnaire that branding clients can reference when trying to figure out what their brand photography should be about.

  • Who is your perfect client and what issue will your product or service help them solve? This question will help you craft a brand photography photoshoot that captures you or your product solving this problem.
  • Which similar brands or services out there do you aspire to be like; or be better than? It’s ok to take brand photography references from other similar brands or individuals. Just make sure not to copy it 100%. Be you!

Location & Color | Branding Photography Questions

  • As you think about locations and outfit ideas, what locations best align with your brands messaging and what outfits fit into that story? Unique locations will make your brand photography session that much more specialized to you. 
  • Do you have certain color palettes or a mood board that encompass your personal brands image? Pinterest is great to put together a mood board with branding photos. Don’t be afraid to experience with more (or less) colors during your brand photography photo shoot. 

Emotions to Convey in Brand Photography

  • List 1-3 reasons how you stand out from the competition.
  • What are your 1-3 brand words? These should be how you want customers to feel. You can then apply these emotions to your brand photography shoot. for example, if you want your customers to be energetic, make sure your brand photos show this by using bold movement and facial expressions.

As a personal branding photographer, it is important that you have these questions answered as they will lead you to a CLEAR message in your branding photo. Your personal branding photography should be concise and instantly tell clients what you’re about.

 



Social Media & Branding Photography Tips

As you search for “branding photographers near me”, it may prove difficult to decide who you should hire for your branding photography. The best way to make this decision is to clearly see branding photos in your branding portfolio that you connect with.

Remember that photographers are artists. So when you hire a social media photographer, be sure that you like what you see on their website as that is going to be their overall photography “style”.

Meaning you want to see personal branding photos you connect with in terms of lighting, engagement, cropping etc as this is how yours will more than likely turn out. 

  • Be Engaging – Brand photography and social media photos should be engaging. They should showcase something interesting and unique about you or your brand. A traditional headshot may be neat to look at, but what is interesting about that?
  • Keep It Fresh – By this we mean that you should update your social media photos and brand photography regularly. Don’t stick with using the same photos from one session for an entire year. Ideally, update your photos every quarter. Think of every season as an opportunity to capture creative social media photos.

Experiment During Your Brand Photography Shoot

  • Experiment With Angles – When working with a brand photographer, let them experiment shooting you or your products from an interesting angle. You may have not originally planned it that way, but this could make some engaging content. Which goes back to point one in brand photography.
  • Use Light Creatively – Not everything has to be lit evenly. For example, we don’t mean shoot photos in the dark. But sometimes the most engaging photos for social media are the ones that play with shadow and deep contrast. Personal brand photography should be expressive and an extension of you.
  • Negative Space Can Work – Not every photo has to feature you close up. Sometimes you want to let the photo (and framing) breathe a bit. By this we mean to leave some empty space on the top, bottom or sides of the photos. This can actually increase the attention of whatever it is you are shooting. Since the eyes will be more focused on that object. Personal brand photography is all about catching peoples attention.

The Best Social Media To Share Photos

What is the best social media to share photos? By far it will have to be instagram.

To get the most awesome pictures to put on instagram follow these rules. The optimal sizes for instagram photos is 1080 pixels wide by 566 pixels to 1350 pixels wide (depending on the format – vertical or horizontal).

For the most wow out of your instagram photos, we recommend sticking with vertical images! They take up the most of the instagram page and show the most detail. The correct sizes for this would be 1080 pixels wide, and up to 1350 pixels tall.

Your Personal Branding Shoot

As a personal branding photographer, it is my job to capture personal branding pictures of you that are genuine and resonate. The above creative branding ideas for business pictures will help us capture these types of photos.

 

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The Best Branding Photographer Near Me

You now know the answers to why you need branding, what is personal brand photography and what questions to ask yourself. With this branding knowledge and the right branding photographer you will achieve capturing personal branding photos that truly show you off.

Sergio Garcia Photography provides over 14 years as a personal branding photographer who has worked with all types of business and products. When you need a professional and trustworthy brand photographer, clients book SGP.

Find Social Media Photographers Near Me

  • Whether you are looking to shoot in a studio in downtown Los Angeles, Beverly Hills, Santa Monica or Malibu, we are your go-to social media photographers in Los Angeles.
  • Shooting at popular spots like La Jolla, Ocean Beach and Chula Vista will provide you some with timeless and chic personal brand photos.  As a social media photographer in San Diego, Sergio is committed to capturing stunning brand photos of you.
  • Sergio knows that being a social media photographer in San Francisco entails knowing where the best photo spots are. From Coit Tower to The Castro, SF offers a plethora of unique outdoor shooting locations to choose from.

Similarly, as Los Angeles photographers our branding studio can help clients with the following services:

  • Securing the right hair stylist for your branding shoot
  • Bringing on a professional make up artist to ensure your branding portraits look polished
  • Booking a wardrobe stylist to help plan your attire for your branding photos
  • Seasonal branding packages for businesses who need an ever growing library of branding, social media and headshots

 

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Book Your Personal Branding Photography Session

Curious about our business branding photography packages? If you’re a business owner or company needing branding and social media photography, reach out to Sergio Garcia Photography using the contact form below or leave a comment.

Feel free to include any questions you may have pertaining to your upcoming branding photography shoot. We look forward to working with you!

     

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