Commercial Medical Photographer
Pharmaceutical photographers know how to create and capture a unique story around the drug product that will connect with your specific audience. At the end of the day, this is what
As a Healthcare photographer Sergio Garcia, offers a creative point of view when it comes to pharmaceutical photography due to his background in both lifestyle and commercial advertising photography.
The pharmaceutical rep lifestyle has changed, and so has the nature of pharmaceutical photography. Effective pharmaceutical photography should be specific to each treatment; Gone are the days of pharmaceutical photos resembling one another.
The Importance of Pharmaceutical Rebranding
Pharmaceutical and health companies are beginning to understand the importance of targeting their specific audience with detailed images of pharmaceutical products.
This is where Sergio and his team come in.
By learning the benefits of your pharmaceutical drug, we like to create a story around those assets – think of this as the pharmaceutical advertising strategy.
This “story” is then translated into realistic events in the form of lifestyle photography that resonates with the target audience. This message connects with customers seeking this type of lifestyle for themselves or family members in need.
As a creative healthcare photographer for pharmaceutical companies, Sergio and his team enjoy capturing real people in scenarios that showcase them having fun, being in love, or enjoying a moment of relief to themselves.
We also know that it is important to stay away from high profile “model” faces for pharmaceutical campaigns. In order to reach and connect with your target demographic, the talent needs to be relatable, everyday and diverse.
Taking on the role of “peoples coach”, Sergio is a natural when it comes to talking and guiding talent throughout the story line of the healthcare photoshoot. This leads him to capturing authentic “in the moment” health photography that create an emotional connection.
Healthcare Photography That Resonates
Areas where Sergio Garcia Photography and his team can assist in pharmaceutical photography include: branding campaigns, marketing projects, annual reports, healthcare photography libraries, corporate sustainability reports, and lifestyle messaging.
Additionally our team is ready to further help with wardrobe stylist, hair/make up, location scouting, casting, retouching, compositing and are comfortable in both on-location and studio photography.