Vivid Footwear Lifestyle Photography

A professional advertising photographer like Sergio is able to take the clients creative brief and provide feedback on how he can further enhance the idea, should it be needed.

Regardless on whether it’s a sneakers photoshoot or for running shoes, loafers, boots, dress shoes, boat shoes or the like – Sergio Garcia Photography is an ideal luxury shoe photographer for clients and brands who desire shoe photography that showcase a story with the brand and product.

Tip: The smart and saavy client, ad agency or marketing company know that it’s not necessarily the footwear that make the sell; but the lifestyle and story shown in the footwear campaign photography. This creates a fantasy in the costumers mind on how they may feel or be portrayed wearing your footwear, in-turn driving possible sales up – which is the end goal, isn’t it?

Composite Shoes Photoshoot

Brands looking for shoes photoshoot are happy to know that Sergio has knowledge in composite photography. But what is composite photography?

For example, let’s say the client is outdoor or sports focused and would like the model and product to be shown in that setting. Maybe in the Yosemite Mountains of California.

But the budget may not allow for the brand to fly a 30 person crew to the location on top of paying for lodging, food and similar expenses for said 30 individuals – what can be done? 

How about you only fly Sergio, an assistant and someone from your company to the location? Once there Sergio and your creative team can pick locations that “fit” the concept and Sergio will shoot, in short, “background photos” to use for the shoe photography.

Afterwards, Sergio is back in Los Angeles and can shoot the model in a studio and then “composite” the model into the background “plates” that he shot while in Yosemite. Sound crazy? Well it’s not.

Artistic Footwear Photography

Take a second view of the two images on this page that feature the model with the 1) mountain range in the background and 2) the tree lined wildlife area. The images were not taken at once. But as mentioned above, the background plates were taken months before the model was shot in studio. Sergio then worked merging both sets of images “into one”.

The benefits of using a professional composite photographer like Sergio Garcia is the potential in savings for your brand (e.g. instead of having a team of 30 there to lodge and feed you now only have say, 6).

However, composite shoe photography does have its limitations and the amount of time needed to do a composite is quite tedious which can add more money to the retouching for the client; but may be a more viable alternative than the former.