What Is An Ecommerce Photographer?

An ecommerce photographer (or e-com photographer) is responsible for photographing quality and accurate images of products, apparel or services that will be sold online.

Above we use the word “accurate”, but what do we mean? A freelance ecommerce photographer knows how important it is to flawlessly light the product or garment in order to capture the specific details and selling points.

For example, lookbook and ecommerce photographers have to shoot all the the new pieces in the designers new collection. Depending on the size of the collection, this can range from 10 pieces or 40 plus. Some of these pieces may have intricate beading work or lace that must be accurately captured on camera – as these are key features of the garment.

Ecommerce Photographer Near Me

Fashion lookbook photographers understand that lighting lace and beads may require a different lighting set up. At minimum, certain adjustments need to be made to highlight certain features correctly.

This is where working with a profession ecommerce photographer is key.

Clients want to be weary of an ecommerce fashion photographer who’s portfolio shows certain details on products or clothing that are too dark (almost black where everything blurs in together) or blown out (too white where the detail is lost).

Knowing how to photograph clothes is a must for any ecommerice photographer. Remember that online shoppers expect the clothes they see online to be exact once they receive them. 

 

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Los Angeles Apparel Photographers

Sergio Garcia is an experienced Los Angeles apparel photographer who has worked with both clothing and product clients in the fashion, bridal and luxury footwear space.

As a notable apparel photographer, Sergio and his team are able to truly capture the character and structure of your product or service. Whether you need him to capture the intricate pattern details on a coat or the silky movement of a gown, SGP has the know-how to make your garment and product shine.

Creative Apparel Fashion Photographer

There are times when clients may not know what the best way to capture their product is – and that’s ok.

As full-service apparel photographers in LA we love to be able to sit down with the client and find out what is special about their product. What techniques or fabric add that special touch to your clothing?

We want to get a sense of who your customer is. Where would they visit? What do they do for fun? Who do they associate with? As commercial lookbook photographers, answering these questions will help us get closer to crafting an effective ecommerce photoshoot that will automatically bolster your brand identity.

 



Hire A LookBook Photographer in Los Angeles


How to photograph clothing to sell has both changed, and stayed the same, throughout the years. For example, you no longer necessarily have to shoot your pieces in front of a blank white wall (unless of course, that’s what you’re going for). If you’re an up and coming fashion or lifestyle brand, maybe you want your lookbook shot on the beach or in the midst of a lush green setting.

When searching for a photographer for clothing line it is always best to hire one who has experience working both in studio and on-location. As your designs and creative direction grow, you will more than likely alter the way your lookbook is photographed. Therefor, you want to be sure that the ecommerce photographer can handle the change of setting.

Build A Working Relationship with Your Ecommerce Photographer

Although we understand that certain situations may arise where this may be needed, we strongly recommend that you find a clothing product photographer you can stick with, Why? They will become more aware of your specific needs and be able to provide top quality ecommerce photos that are distinct to your brand.

The more you change out your ecommerce photographer for your clothing line, the more choppy and inconsistent your visuals will look season to season – or as new products are released.

Lets Discuss Your Next Lookbook or Ecommerce Photoshoot

Ready to capture your upcoming collection? Email Sergio Garcia Photography by using the contact form below. If possible, make sure to include as many details regarding your lookbook and ecommerce photoshoot project including:

  • Budget
  • Shoot Location
  • Number of SKU’s
  • Turn Around Time
  • Mood Board
  • And if any help will be needed securing talent, hair stylist, make-up artist etc

     

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