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Shoe Photography for Commercial Lifestyle Campaigns?

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What is Creative Shoe Photography?

Shoe photography, also known as footwear photography, is a specialized form of product photography that focuses on capturing quality photographs of shoes. Your creative shoe photography should inspire your target customer to purchase your shoes.


According to industry statistics, professional footwear photography can increase sales by up to 30%, making it a smart investment for any shoe company looking to stand out in a competitive market.


Sneakers Photoshoot: Is It For You?

who needs footwear lifestyle photography?

The goal of any photography campaign is to make an impression with your customer and motivate them to take action and buy. If you’re wanting shoe photography that captures there style, design and functionality, you need footwear photography from a professional.

A professional footwear photographer will capture detailed views of your shoes including its shape and texture. Remember that the photographs should be a representation of your brand and carry a message that will engage and be memorable to your key audience.


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Shoe Photoshoots for Marketing

Hiring a Professional Footwear Photographer

Professional footwear photographers use socialized lighting and retouching techniques to highlight and show the unique designs, patterns and textures used in your footwear.

For example, shoe photographers may use unique modifiers for their Profoto lighting that enables them to capture the embossed leather, which is a design that is stamped or pressed into the leather of your shoes or a specific metallic finish on your shoes.

Benefits of hiring a professional for your shoe photography:

  • Help you create a consistent look across all your product and campaign images. 
  • Versatility when it comes to the range of images you’ll be able to use on billboards, online ads and social media channels.
  • High quality images that will make your product and brand appear more elevated, which is key when making sales.


Building Brand Awareness with Shoe Photography

Launching a shoe company is no doubt exhilarating but also a challenging endeavor. For example, some of the issues one will have to deal with includes manufacturing, competition and quality control.

Footwear campaign photography is one part of your overall marketing. Your shoe photography will help you build brand awareness and attract the right customers.


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Examples of Footwear Campaign Photography

Lets Get Started …

Sneaker Photography by Sergio Garcia

Sergio’s footwear photography captures the details that make your footwear special. From the soft Italian leather to the durable rubber soles that line the bottom.

Our innovated team of hair stylist, set designers, make up artist and wardrobe stylist help mold and bring your shoe photography to life.

His fashion photography background allows him to work with lifestyle, urban and high-end luxury footwear clients who need striking fashion footwear photography for print ads, social media and email marketing.

From shooting your brands footwear campaign photography in a a photography studio or hitting the road to shoot on location, we’re capable of capturing story telling images that give a life to your shoes.


FAQ’s About Shoe Photography

What is shoe photography?

A specialized form of photography that focuses on capturing high quality photos of shoes for the company. The goal is to create visually dynamic images that prompt the consumer to act and buy.

How do you style and set up a shot photoshoot?

  1. Planning: We sit down with the client and discuss any prior concepts they may have already put together on their own or with the help of an advertising agency.
  2. Securing Talent: Once we have that locked in we can assist by securing the talent, location and whoever else is needed to make this vision possible (wardrobe stylist, hair stylist, prop stylist etc).
  3. Day of Shoot: Shoot day! Where the magic happens. We execute the plan we have narrowed in on and throughout the day the client is able to see what we are photographing and either approve the images or we re-adjust as needed.
  4. Proofs: The client will receive the proofs from the shoot either the day of the shoot or a few days later so they can begin culling through the project and honing in on the final images they want.
  5. Retouching: We can handle retouching of the final selected images for the client to match their aesthetic and clean up any unwanted items.
  6. Delivery: We will send the final retouched images back to the client so they can start using for their marketing and branding.


What kind of equipment is needed for a shoe photoshot?

Depending on the concept this will vary.

For example, if we are shooting a sneakers photoshoot outside in an urban setting, we would need bounce boards or black boards to control the sun.

If shooting in a studio, we would need more heavy duty professional photography gear like baby rollers, flash equipment and modifiers or gels.

Can you shoot footwear in a studio setting and outdoors?

Yes. We are able to handle both types of settings.

How many images do I get from a photoshoot?

This varies client to client. Typically clients want an average of 15-20 final retouched images for their campaign.

How do I choose the right photographer for my shoe brand?

The best way to choose a footwear photographer is to find one who has a photography style that matches the overall concept and aesthetic you are going for.

For example, if the concept you or your ad agency have come up with are photos outside that are light, airy and all about smiles, then find a photographer who has a portfolio that shows those type of images.

What is the cost of a footwear photography session?

The cost for a footwear photoshoot are wide.

Lets say you only want to hire the photographer and pay for their day rate and retouching fees, then the cost may be around $5,000 or so depending on the photographer, their experience and the market they serve.

However, if it’s a bigger production where you add the cost of a photographer, photo assistants, talents, hair stylist, make up artist, wardrobe stylist, permits, location fees, catering and retouching fees the cost can be as high as $70,000 or beyond.

It’s best to talk to a professional shoe photographer to discuss your budget and needs.


Benefits of Hiring Us for Footwear Lifestyle Photography

You want your footwear photography to be informative, appealing, and make a sale by inspiring your customers. Sergio and his team help strengthen your brand identity and increase sales by:

  1. High Quality Images: Shoe photography is one of the first things customers will see. Make it a priority to get it right the first time.
  2. Production Help: From helping you secure talent, hair stylist, make up artist, locations and permits, our team is there every step of the way. 
  3. Retouching: Professional retouching for your images to give them that extra polished look. Additionally, we can even do composite work with your shoe photography.
  4. Relaxed Atmosphere: The people you work with make an impact on the success of the shoot. Every shoot we take on we make it a goal to provide the client a stress free environment that is collaborative and fun.


Tell Us About Your Shoe Photography Project

As a professional footwear photographer, Sergio offers a unique combination of creative vision, collaboration, lighting techniques, and studio and outdoor photography expertise for clients needing shoe photographers near me.

His passion for capturing the essence of each shoe photographed is reflected in his portfolio, which showcases his ability to create stunning images that grab the attention of potential customers.

With his expertise, creativity, and collaboration skills, we’re confident he can help clients achieve their sales and marketing goals.